Craft, Inc. - Revised Edition
Pro crafter Meg Mateo Ilasco offers a step-by-step guide to everything from developing products and naming the company to writing a business plan.
Chapters on sales, marketing, trade shows, and publicity round out the mix. Plus, in-depth interviews with such craft luminaries as Jonathan Adler, Lotta Jansdotter, Denyse Schmidt, and Jill Bliss provide inspiration and practical advice.
Accessible, informative, and more than a little spunky.
In this completely revised edition of the definitive crafter’s business book, Meg offers expanded guidance on everything from developing products and sourcing materials to writing a business plan and paying taxes.
